Communication and Awareness

It is through campaigns, news media and social media that Electrão shows the importance of recycling.

21
Campaigns held
20
Events
732
Posts
976
News
+29 k
Impacted people
+3.7 million
Online Impressions
+45 k
Online Interactions
+3.3 k
Financial return

Campaigns

Communication to change recycling behaviours

Separating to recycle starts with the action of each and every one of us. Awareness-raising and education are at the core of Electrão's work, which promotes various campaigns for different audiences, with the aim of reaching out to citizens, showing the need to adopt more conscious lifestyles and to correctly send waste for recycling. And, of course, in everything it does, it seeks to close the loop and give back to the community.

<p>Quartel Electrão</p>
Quartel Electrão

217 Fire stations

2 885 tons

<p>Escola Electrão</p>
Escola Electrão

768 Schools

412 tons of waste collected

<p>Door-to-Door collection</p>
Door-to-Door collection

9 municipalities

457 tons of waste collected

<p>Movimento Faz Pelo Planeta by Electrão</p>
Movimento Faz Pelo Planeta by Electrão

65 Applications

4 Winners

15 k euros in awards

<p>TransforMAR</p>
TransforMAR

20 awareness activations 

26 tons of waste collected

<p>International E-Waste Day</p>
International E-Waste Day

46 boxes delivered by post

590kg of e-waste collected

<p>Digital Platforms</p>
Digital Platforms

248 889 users

246 275 sessions

<p>Electrão Empresas</p>
Electrão Empresas

+300 participants

150 tons of waste collected

<p>Electrão Tailormade</p>
Electrão Tailormade

8 Companies
6 Digital influencers

Media

Reaching more people

Electrão has been featured in various print and digital media. We went on television, radio, magazines and newspapers to tell the stories of our activity, our campaigns and the most important milestones we achieved during 2023. We also took advantage of some opportunities to reinforce our message, talk about the sector and raise awareness of the need to recycle.

976
News
+3.3m €
AVE
Electrão collected more than 200 tons of used equipment from households in 2023
2024-01-18
RTP
Electrão collected more than 200 tons of used equipment from households in 2023
Escola Electrão: 400 schools receive electrical equipment for recycling
2024-01-24
Escola Electrão: 400 schools receive electrical equipment for recycling
Collection of electrical waste increases by 16% in 2023 in the Electrão network - association
2024-02-01
Collection of electrical waste increases by 16% in 2023 in the Electrão network - association

Social Media

Sustainability is a click away

Electrão's online presence reflects a lot about its activity. It's through Linkedin, Facebook and Instagram that it gets closer to citizens on a daily basis, answers questions immediately, communicates the latest campaign news, clarifies doubts about recycling and shares small and large tips for a more sustainable life.

Facebook
+45 thousand
Followers
+2.5 million
People reached
150
Publications
Know more
Instagram
+11 thousand
Followers
+830 thousand
People reached
291
Posts
Know more
Linkedin
+6 thousand
Followers
+180 thousand
People reached
142
Posts
Know more
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