Transformar is an awareness campaign that takes the theme of sustainable consumption and waste separation to sea and river beaches across the country during the bathing season. The project includes communication and awareness-raising activities at vacation camps, on the beaches and among holidaymakers.

In addition to awareness-raising and beach collection, the campaign also includes beach cleaning activities in partnership with the Brigada do Mar and sea cleaning activities with the Navy.

In 2024, the campaign evolved into the development of the Transform program, which aims to recognize projects that work in the area of cleaning up the oceans, reducing or transforming and recycling marine waste, protecting marine species, raising awareness and environmental education.

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26 tons

of Plastic and Metal Collected

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Objectives

- Raise Awareness 

- Collect Waste 

- Recycle more and better 

- Give back to the community 

Target-Audience

- People on summer break 

- Local communities in the TransforMAR area of activity

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