2024 continued to be a year of growth and strengthening of the relationship with Electrão members, whose number increased by around 20% compared to the previous year.
The trust that members place in Electrão is very important to the Association, which guarantees the correct treatment of used packaging.
Transferred to Electrão the responsibility for the management of the packaging put on the market
Em 2024, these producers reported putting on the market a total of:
Put on the market of packaging by category of material and by type, in tons and kg.
Campaigns with members
TransforMAR
TransforMAR is a Lidl and Electrão initiative that challenges vacationers at the beach to collect plastic waste to be transformed into something new. This project is part of the commitment made by Lidl in 2018 to reduce plastic by 20% by 2025.